Скачать или смотреть Primark Adaptive Range | Behind the Scenes

At Primark, we believe everyone should feel like they belong — whether that’s in our stores, our stories, or our clothes. Adaptive fashion launches in 96 stores across 10 countries and Click & Collect on 28.01.2025 💜 Last year, we started by launching our first adaptive underwear collection. The response was both humbling and overwhelming. Many of you told us it wasn’t just convenient— it was life-changing. This pushed us to go even further this year in our commitment to make adaptive, fashion-forward clothing accessible to as many people as possible. From discreet magnetic closures and waist loops on this season’s denim to discreet tube access and soft, friction-free PJs — these thoughtful details make for a range of clothes that are liberating and stylish. 💜 To celebrating your style. 💜 To prioritising your comfort. 💜 To empowering your freedom.

[Video description: Behind the scenes of the Adaptive clothing shoot, featuring various female and male models with different disabilities. The video shows each individual having their photo taken while their overlaid voice talks about what the new collection means to them and their favourite product from the range. This begins with Victoria, a white woman with brown hair wearing a black dress, Diana, a white woman with mid-length blonde hair and who is a bilateral baloney amputee, wearing a trench coat and blue jeans, followed by Tyler a bald black man with a mobility impairment wearing white t-shirt and black cargo trousers, Fluer, a white woman with long brown hair with an ostomy bag, Moeed, a brown male(check how he identifies?) with long hair in a bun and a stoma bag wearing grey pyjamas, Elliot, a white man with short brown hair, in a wheelchair wearing a grey tracksuit and black gilet, Renee, a black woman with black mid-length coily hair in a wheelchair, dressed in a cropped beige trench coat and blue jeans and, Rosie, a white woman with long red hair in a striped t-shirt and black leggings]