Redefining the ear-piercing experience – Anna Harman, Co-founder and CEO of Studs

Anna Harman, Co-founder and CEO of Studs, shares her inspiring journey! With nearly a decade of experience in retail, operations, and finance, Anna launched Studs in 2019 to redefine the ear-piercing experience. Studs combines fashionable, affordable designs with expert ear-piercing services, all delivered in a modern, fun, and safe environment unlike in many traditional piercing studios. Join our episode to learn more about Anna and the stories behind Studs!

• 00:41 What is Studs?
• 04:33 Why started Studs? The journey from the first store to thriving post-COVID and reaching 1 million customers.
• 11:16 How does Studs create marketing buzz?
• 15:04 Interplay of e-commerce and brick-and-mortar strategies for Studs.
• 18:25 Anna’s career journey: from a lawyer at Bridgewater Associates to entrepreneur.
• 22:48 Anna’s favorite marketing tactic.
• 25:26 Decision-making framework that drives Studs’ success.
• 27:13 Fancy Studs! A pop-up store featuring lab-grown diamonds.
• 28:33 Anna’s advice for young professionals!