Скачать или смотреть Google Tag Manager Tutorial For Beginners In 2025 | GTM Course

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Google Tag Manager (GTM) is a free tool from Google that allows you to manage and deploy marketing tags (small pieces of code or tracking pixels) on your website or mobile app without needing to modify the code directly.

Here's how it works:
• Tag: A piece of code added to your website to collect data (e.g., Google Analytics, Facebook Pixel).
• Trigger: Defines when and where the tag should fire (e.g., on page load, button click).
• Variable: Used to store information that tags and triggers can use (e.g., page URL, click text).


Benefits:
• No need for a developer once GTM is installed.
• Quickly add or update tags through a web interface.
• Reduces the risk of errors in your site’s code.
• Speeds up marketing and analytics implementation.



How to create a GTM account?
Here’s a step-by-step guide to create a Google Tag Manager (GTM) account:
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✅ Step 1: Go to the GTM website
• Visit: https://tagmanager.google.com
• Sign in with your Google account.
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✅ Step 2: Create a New Account
1. Click “Create Account”.
2. Enter the following details:
o Account Name: Usually your company name.
o Country: Choose your country.
o Container Name: Usually your website's domain (e.g., example.com).
o Target Platform: Choose where you’ll use GTM:
 Web (for websites)
 iOS or Android (for mobile apps)
 Server (for server-side tagging)
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✅ Step 3: Agree to Terms
• Review and accept the Google Tag Manager Terms of Service.
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✅ Step 4: Install the GTM Snippet on Your Website
• GTM will give you two code snippets .
• Copy and paste these into your website’s HTML.
o Or give them to your developer if you’re not managing the code.
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✅ Done!
You now have a working GTM account and container, ready to manage tags like Google Analytics, conversion tracking, etc.



what are tags, triggers, and variable?
In Google Tag Manager (GTM), the core components are Tags, Triggers, and Variables. Here’s what each one means in simple terms:
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🏷️ Tags
• Tags are pieces of code that send information to third-party tools (like Google Analytics, Facebook Pixel, etc.).
• Examples:
o Google Analytics tag to track page views.
o Google Ads tag to track conversions.
o Facebook Pixel tag to track user actions.

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🎯 Triggers
• Triggers tell GTM when and where to fire a tag.
• Examples:
o Fire the tag when a page loads.
o Fire the tag when someone clicks a specific button.
o Fire the tag only on the “Thank You” page after a purchase.

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📦 Variables
• Variables are used to store and pass information that tags and triggers can use.
• Examples:
o Page URL
o Click text (e.g., what a user clicked on)
o Form field values

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✅ Example in Action:
Let’s say you want to track when someone clicks a “Buy Now” button:
• Tag: A Google Ads conversion tag
• Trigger: When someone clicks the “Buy Now” button
• Variable: Button text or ID to make sure it’s the correct button


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