Скачать или смотреть The Man Your Man Could Smell Like — How Old Spice Reinvented Its Entire Brand

Before 2010, Old Spice was seen as outdated — a brand associated with older generations, not modern men.

Then one ad changed everything.

In this video, we break down “The Man Your Man Could Smell Like” and explain how Old Spice completely reinvented its brand using humor, masculinity, cultural insight, and advertising psychology.

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