EP26 - Grace Armstrong – Knowing Your Numbers in a Digital World

Before relocating to Singapore for her husband’s work in 2021, Grace was running a successful dance events company. She wasn’t a stranger to running a business, building a community improving her services, and connecting with others.

She missed beautiful smelling, non-synthetic candles/fragrances in their new home so came up with the genius idea to create exactly what she was looking for… solving her own pain point if you like. Knowing she couldn’t do it all herself she went on the search for the best marketing agencies, reading reviews as well as setting aside a budget. She knew she could launch her business with the 200 Instagram followers she had, and a few people on her email list but also knew if she wanted to reach wider audiences then knowing her numbers and paid advertising was the way to go.

Tune in to hear what Grace has to say about what you should be getting from a digital marketing agency. From content creation to campaign structures and return on investment, this episode has it all. Talking about the numbers you need to consider before investing in an agency so you’re not throwing your money away.

Grace sells beautiful Ora diffusers with 100% blended oils that don’t need power, expertise or watching over when you leave a room. All created from her kitchen in Singapore using the best oils that you can just pop in and turn on.

Connect with Grace on her Instagram:

Or visit her website: https://www.begintoarrive.com

Foundr.com is the education company Grace referred to in this episode.

During their chat Sarah’s FB Ads foundation course came highly recommended, find it here