Is Friedman IRX X Really Worth the Hype?

In today's video, Paul Drew from The Studio Rats is joined by Lee Abraham who has just purchased the Friedman IR-X.
We tear into this valve-driven guitar preamp to see if it is really worth the hype.

Here is what Friedman say about the Friedman IR-X
ALL-TUBE FRIEDMAN TONE
IR-X isn't simulating a Friedman tube preamp. It is one. While many available preamp pedals utilize tubes to 'warm up' their digital or solid-state circuit, two glowing hot 12AX7 preamp tubes, running at the proper high voltage, are this pedal's beating heart. A genuine preamp in every way, IR-X delivers all the tone, response, gain characteristics, and harmonic complexity you expect from a Friedman design.
The Studio Rats are core band members Paul Drew on guitar/production/mixing, drummer James Ivey and Dan Hawkins on bass. They collaborate with singers and musicians to produce radio-ready songs.