Скачать или смотреть How Firms Build Sustained Competitive Advantage (RCCD Model)

How do firms build sustained competitive advantage?

This video presents the RCCD Model — an integrated strategic framework combining:

• Resource-Based View (Barney, 1991)
• Core Competence Theory (Prahalad & Hamel, 1990)
• Dynamic Capabilities Theory (Teece, 1997/2007)

We move systematically from:

Resources → Capabilities → Competencies → Core Competencies → Sustained Competitive Advantage

This progression also reflects a broader structural logic — IPOR (Input–Process–Output–Renewal):

• Inputs — Strategic resources
• Processes — Capabilities and competencies
• Outputs — Core competencies and competitive positioning
• Renewal — Dynamic capabilities (sensing, seizing, reconfiguring)

You will understand:

• Why VRIN criteria determine differentiation
• The difference between operational strength and core competence
• How dynamic capabilities sustain long-term advantage
• Why static strengths are insufficient in competitive environments

Sustained competitive advantage is built through structure, execution, and renewal.

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