Importance of Achieving Product-Market Fit | SaaS Stories | Episode 2

Welcome to the second episode of the SaaS Stories where we speak to SaaS industry leaders, and understand how the SaaS landscape has evolved over the years, what are the current trends, and where we are heading. We also hear the stories of these industry leaders, understand their background and how they made their way to the top.

Our seconds guest is Brijesh Bharadwaj, who transitioned from leading B2C companies to now co-founding a B2B company, Segwise.ai

LinkedIn Profile:   / brijeshbharadwaj  

Introduction:

Brijesh shares his entrepreneurial journey, detailing his experiences in both B2C and B2B sectors. He reflects on previous startups, including a music streaming platform and a social app, as well as his roles at InMobi, Hike Messenger, and Fampay. His background in product management and growth in B2C led him to launch Segwise, a B2B company that uses AI to support game studios in product growth.

He discusses the challenges of shifting from B2C to B2B, particularly regarding feedback cycles and experimentation. Brijesh highlights the importance of founder-led sales and how it shapes his approach, emphasizing that passion for the problem is crucial and that sales should facilitate meaningful conversations.

He also shares insights on team structure and the role of AI in streamlining sales processes. His leadership style focuses on urgency and finding team members with personal motivations for joining a startup. Brijesh wraps up with rapid-fire answers about his work playlist, sleep habits, and favorite organizational apps.

Takeaways:

✅ Brijesh started multiple companies and gained experience in the B2C and B2B space.
✅ His previous startups and roles at companies like InMobi, Hike Messenger, and Fampay shaped his understanding of product management and growth.
✅ His experiences led him to start Segwise, a B2B company focused on helping game studios with product growth using AI.
✅ Transitioning from B2C to B2B presented challenges, including longer feedback cycles and experimentation.
✅ The thought process of driving growth in B2C and B2B companies can be abstracted to a funnel and metrics. Founder-led sales can be fun and impactful when you're passionate about the problem you're solving.
✅ Sales experiments can be accelerated with the help of AI in lead generation and communication.
✅ Leadership style should prioritize urgency and finding people with selfish reasons for joining a startup.
✅ A clear reason for joining a company and personal aspirations are important considerations for potential team members.
✅ Being organized and having a sense of urgency are crucial in the early stages of a startup.
✅ The ultimate goal is to achieve product-market fit and continue solving the problem for a long time.

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