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Marty Parker at TransWorld 2024
Why Influencer Marketing Is the Biggest Untapped Asset for Attractions

At TransWorld 2024, Marty Parker breaks down one of the most overlooked marketing opportunities in the attractions industry: doing influencer marketing the right way.

This isn’t about paying creators thousands of dollars for polished videos.
It’s about building a content bank that keeps paying you back.

In this session, Marty explains:

Why influencer marketing creates organic content you can reuse everywhere

How attractions can get high-quality video and photos without expensive shoots

Why A/B testing works better when influencers generate volume

How influencers post for their benefit — and why that still puts money in your pocket

How to structure influencer partnerships so you don’t pay out of pocket

Why every attraction can build systems that turn creators into revenue drivers

If you take one thing away from this talk, it’s this:
👉 If you’re not leveraging influencers right now, you’re leaving a massive marketing bank untouched.

This is practical, operator-level advice for escape rooms, haunted attractions, FECs, and experience-based businesses looking to grow smarter — not louder.