THE ALPHA STORY

Описание к видео THE ALPHA STORY

In October, 1959, more than 50 years ago, Alpha Industries began its operations making military clothing in the basement of a rented Knoxville, Tennessee factory using leased sewing machines and only a few employees. The first few years were very difficult for newly formed Alpha because it was a time of peace and the U.S. Defense Department purchased only small quantities of military clothing. However, the outstanding quality of Alpha’s clothing quickly came to the Defense Department’s attention and as America’s need for military clothing increased as the Vietnam conflict deepened, Alpha’s growth as a manufacturer for the Defense Department rapidly accelerated.

Alpha specialized in manufacturing many types of jackets and pants for U.S. military forces. As the years went by America’s Defense Forces came to rely more and more on Alpha’s expertise to produce U.S. Air Force and Naval Aviation flight jackets, Army and Marine Corps field jackets and a host of military pants and other clothing. During this time Alpha manufactured over 40 million garments for the U.S. military ranging from simple hoods to complicated cold weather Gore-Tex parkas.

Although Alpha made many different types of clothing the company became most associated with several jackets that became classics of American fashion. Two of these jackets--- the MA-1 flight jacket and the M-65 field jacket-- were almost exclusively made by Alpha for the military and Alpha was instrumental in working with the U.S. military designers to improve their performance and design. Subsequently when these garments migrated from their military roots into globally popular casual or street wear styles Alpha, as the authentic producer of the MA-1 and M-65 for the military, also became famous in the public’s mind for these styles.

In keeping with the Alpha Industries concept "tried, tested, proven"
Alpha Industries has remained true to its history by continuing to produce authentic military garments. Nevertheless, Alpha Industries fulfils the expectations of its global customer base by continually developing casual clothing that interprets its military heritage into products that people want to wear because of their unsurpassed performance characteristics, design and quality.

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