Скачать или смотреть MalikMakesSense: Social Media Marketing Ch.3 – Networks & Group Influence Explained

Welcome back to MalikMakesSense, where we make social media marketing concepts clear, practical, and real-world relevant!

In this episode, we dive into Chapter 3: Network Structure and Group Influences in Social Media from Social Media Marketing (5th Edition) by Tracy L. Tuten. This chapter explores how social networks are structured, how information spreads, and why groups and communities have such a powerful influence on consumer behavior.

🌐 In This Video You’ll Learn:

What social networks are and how they are structured

The role of nodes, ties, and hubs in social media networks

The difference between strong ties and weak ties, and why weak ties are so powerful

How group influence shapes opinions, norms, and purchasing behavior

The impact of social capital and trust within online communities

How network effects amplify content, trends, and brand messages

Why understanding networks helps marketers identify influencers and opinion leaders

💡 Key Takeaway:
Social media influence doesn’t spread randomly — it flows through networks. Brands that understand network structures and group dynamics can amplify messages, build trust, and spark meaningful engagement.

🎓 Perfect For:

MKT 3800 students

Marketing, communications, and business majors

Creators and brands learning how influence spreads online

📚 Textbook:
Social Media Marketing (5th Edition) – Tracy L. Tuten | SAGE Publishing