How to setup Google Ads Conversion Tracking with Google Tag Manager for Purchase Conversions

How to setup Google Ads Conversion Tracking with Google Tag Manager for Purchase Conversions

There are many videos on YouTube about how to set up Google Ads conversion tracking for Shopify using Universal Analytics.

However, UA conversion action imported into Google Ads is not the ideal way as it reports 30-50% fewer conversions.

Also, Universal Analytics is being phased out soon.

This is the only step by step tutorial on how to setup purchase conversion tracking on Shopify stores for Google Ads using Google Tag Manager.

Here is the code mentioned in the video: https://docs.google.com/document/d/1C...

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