Скачать или смотреть Multifaceted Fandom

As fans watch and interact with their favorite sports stars on increasingly varied platforms, there's more opportunity than ever to create a two-way relationship that's more dynamic than the highlight reels on TV. With that comes a more nuanced, representative, and multifaceted view of what an "athlete" is. Join Olympic snowboard legend Chloe Kim, Colleen DeCourcy, Chief Creative Officer at Snap Inc., and Michelle Crossan-Matos, CMO of Ulta, to discuss the evolving fan relationship, new ways for engaging fans (on both sides of the screen), and how brands are adapting their audience strategy to this new dynamic.

Speakers include Chloe Kim, American snowboarder and two-time Olympic gold medalist, Michelle Crossan-Matos, Chief Marketing Officer of Ulta Beauty, Colleen Decourcy, Chief Creative Officer of Snap Inc.

Moderated by sports journalist and broadcaster, Taylor Rooks.

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