Скачать или смотреть How to sell at a Google Ads agency - Sales Mastermind

Thomas Knapp works as a Digital Marketing Specialist at Upgrow. He joined the Sales Mastermind to discuss how he can better sell to prospects who already work with another ad agency.

1. Give your prospect a free win that feels good and is easy to implement.

Show them which keywords they're paying for that are an obvious waste of money, which helps them correct their spending and seeds doubt in their current agency.

2. Be fully direct and transparent in your outreach. End it with a conversation starter, not an ask for a 30-minute appointment.

"Hey Bob, I noticed that you're paying for the keyword _______.
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Reducing spend on that would almost certainly increase your campaign profitability.

The reason I'm reaching out is we helped XYZ similar companies increase conversions on their ad campaigns by 50%.

Just curious - which agency do you work with today?"

Shoutouts to Jerrod Harlan, Logan Westberg, and Patrick Downs for contributing!

Follow them on LinkedIn:
  / thomas-knapp-34322b152  
  / patmdowns  
  / jerrod-harlan-650643a7  
  / loganwestberg  

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Website: https://www.nickrundlett.com
LinkedIn:   / nick-rundlett  
Writing: https://nickrundlett.com/category/sales/