Скачать или смотреть Leveraging Podcasts for Targeted Outreach | Mark Colgan

In this discussion between Steve and Mark, the spotlight is on leveraging podcasts as a powerful tool to connect with target audiences and foster new business opportunities. They dissect the innovative approach of identifying relevant podcasts that share the desired audience, thus creating valuable collaborations that don't come across as direct competition. Mark shares his experience in connecting with podcast hosts, making the topics as valuable as possible for the listeners, and transforming interviews into genuine customer conversations. The technique is not only about immediate ROI but also about establishing evergreen content that continues to attract people years later.

Steve and Mark also delve into the specifics of the strategy, offering insight into the step-by-step process from researching podcasts and managing bookings to conducting successful interviews. They stress the importance of crafting outreach that's short and centered on the host's interests, and they encourage a focus on podcasts with the most relevant audience, even if they don't have millions of downloads. Mark's hands-on experience illustrates the immediate conversion of customers, but he's also candid about the luck factor and the long game involved.