Elliott Wilson Co-Created ego trip, Built XXL, and Conquered Digital Hip Hop Media | Blueprint

Elliott Wilson has helmed the most respected hip-hop publications, from ego trip to XXL to The Source. He takes Complex on his journey from his early journalistic influences to a tense standoff with Benzino as editor-in-chief of XXL to reinventing himself as founder of Rap Radar and now editorial director of hip-hop culture and content for Tidal.

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Complex Hustle is a lifestyle channel for creators, entrepreneurs and young professionals navigating the new economy. Delivering daily news, expert insight and original programming – we explore all things hustle – from the corner to the corner office. It’s a platform for the leaders and change-makers of today. We sit at the intersection of media, entertainment, technology and culture. Our content covers the many stages of entrepreneurship, empowering today’s do-it-yourself generation to design the careers they want. We equip our audience with the tools and tips to create content, develop products and build businesses in the modern world.