The Epic Journey of Adidas: From Humble Beginnings to the Shoe Empire

Discover the incredible journey of Adolf "Adi" Dassler, the visionary behind Adidas, starting from his humble beginnings as a cobbler's son. Witness how Adi’s dedication to athletes' needs and his relentless pursuit of perfection led to the creation of revolutionary spiked shoes that took the 1936 Berlin Olympics by storm, propelling Jesse Owens to victory and Adidas to global prominence. Explore the impact of World War II on the Dassler brothers' business and how their split birthed the iconic Adidas and Puma brands, sparking a fierce rivalry that spurred innovation. Finally, see how Adidas evolved beyond sports, shaping streetwear and youth culture.

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OUTLINE:

00:00:00 Humble Beginnings in a German Washroom
00:01:44 Spikes on Shoes?
00:04:30 Jesse Owens Steals the Show
00:05:27 A Family Feud Fuels Innovation
00:07:48 Adidas Finds its Style