Скачать или смотреть June 18, 2025 • Amazon Embraces AI as Streaming Overtakes TV and Social Platforms Evolve

Amazon is making bold moves in workplace transformation, as CEO Andy Jassy announced plans to reduce corporate headcount in response to growing AI capabilities. With generative AI increasingly taking over internal tasks, the tech giant anticipates a shifting demand for human roles. While Amazon hasn't specified how many jobs will be impacted, it's clear the age of AI-driven efficiency is redefining operational strategies for major enterprises. - https://techcrunch.com/2025/06/17/ama...

In a significant funding breakthrough, Applied Intuition raised $600 million to expand its autonomous vehicle software, with a special focus on defense applications. The capital will power rapid deployment initiatives, including efforts to equip the U.S. Army with self-driving infantry vehicles in under two weeks. The investment signals a major leap forward in the militarization of AI and autonomous technology. - https://techcrunch.com/2025/06/17/app...

Meta is shaking up video content on Facebook by phasing out traditional video posts in favor of Reels. All videos will now be treated as Reels to unify video formatting across the platform, streamlining the user experience and offering broader reach for creators. While the update aims to simplify content creation, it may not sit well with those who favor longer-form video content. - https://techcrunch.com/2025/06/17/fac...

TikTok is doubling down on AI-powered marketing tools with the launch of new features in its Symphony suite, including cutting-edge text-to-video and image-to-video capabilities. Marketers can seamlessly generate branded content, and new partnerships with Adobe Express and WPP enable direct integration into creative workflows. This innovation underscores TikTok’s influence on the future of automated content production. - https://www.socialmediatoday.com/news...

YouTube is leveling the playing field for creators through the expansion of BrandConnect with its newest feature, Open Call. Brands can now publicly invite creators to submit proposals for sponsored content, enhancing transparency and opening more monetization opportunities on Shorts and standard videos alike. This move highlights YouTube’s commitment to democratizing brand partnerships. - https://www.socialmediatoday.com/news...

A new player in the social ecosystem, Own, has entered the market with a decentralized, token-driven platform aimed at empowering creators. With $OWN Tokens rewarding engagement, creators can monetize through tipping, digital storefronts, and sponsorships—regardless of their reach or region. It’s an ambitious effort to reshape how value is distributed in the creator economy. - https://techcrunch.com/2025/06/17/own...

In a milestone media moment, streaming viewership has officially overtaken cable and broadcast television for the first time in U.S. history. Nielsen reports that streaming accounted for 44.8% of viewing time in May, with YouTube commanding 12.5% on its own. This shift cements streaming’s dominance in consumer attention, emphasizing the need for digital-first media strategies. - https://techcrunch.com/2025/06/17/str...

Lastly, Threads is enhancing user engagement with the rollout of spoiler tags. The feature allows users to obscure parts of their posts, sparking anticipation and discussion around trending series and live events. With 350 million active users, Threads is doubling down on interactivity and aims to position itself as a central hub for real-time social conversation. - https://www.socialmediatoday.com/news...

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