Gordon Ramsay’s Knowledge Panel Cameos are in the Left Rail! Kalicube

Google lets celebrities and high-profile figures answer commonly asked questions about them through a video selfie. This super rich experience of delivering answers to users is called a Cameo.

This feature is part of the knowledge panel that displays in the right rail on desktop. But here (October 2021) we see the Cameos as Top Questions Answered in the left rail! Gordon Ramsay’s ‘top questions answered’ sits in amongst the bluelinks.

Google is more and more flexible with rich elements in the SERP in an ongoing quest to provide the best user experience. More of this mix n’ match between the rails with Jason Barnard 😉 Watch until the end!

Kalicube's #DailyBrandSERP October 13th 2021 presented by the Brand SERP Guy, Jason Barnard.

00:00 Personal Brand SERP for Gordon Ramsay
00:09 His knowledge panel on the left rail
00:20 Top questions answered is in the left rail
00:39 Why Google mixes n’ match the left and right rail?