Cara LEGO Selamat Dari Bangkrut Hingga Jadi Pemimpin Pasar

Lego pernah nyaris bangkut. Lalu Lego melakukan transformasi yang dramatik. Semua anggota keluarga Christiansen, sang Pendiri, dipecat. Posisi CEO diganti oleh anak muda 35 tahun yang baru tiga tahun bergabung di Lego. Hasilnya? Luar biasa! Lego tumbuh 32,9% per tahun. Wow! Bagaimana caranya? Apa yang dilakukan anak muda itu?

Disclaimer:
Video ini merupakan ulasan sederhana terkait fenomena bisnis atau industri untuk digunakan masyarakat umum sebagai bahan pelajaran atau renungan. Walaupun menggunakan berbagai referensi yang dapat dipercaya, video ini bukan naskah akademik maupun karya jurnalistik.

Sumber Referensi:
Kristiansen, K. (2018). How LEGO Built the Foundations and Enterprise Capabilities for Digital Leadership. Retrieved from https://www.academia.edu/36419841/How...

Machado, O. (2022). How LEGO plays with data: An interview with Chief Data Officer Orlando Machado. Retrieved from https://www.mckinsey.com/capabilities...

Economist, T. (2023, July 6). A LEGO lover's guide to preparing for the AI age. Retrieved from https://www.economist.com/business/20...

LEGO Group. (2022, April). The LEGO Group set to nearly triple size of digital team to accelerate digital transformation. Retrieved from https://www.lego.com/en-gb/aboutus/ne...

Andersen, P., & Ross, J.W. (2016). Transforming the LEGO Group for the Digital Economy. Retrieved from https://www.atlantis-press.com/articl...

The Next Web. (Date not available). LEGO’s digital transformation targets your inner child. Retrieved from https://thenextweb.com/news/legos-dig...

Digital Watch. (Date not available). LEGO’s digital reform as an inspiration for forthcoming AI transformation. Retrieved from https://dig.watch/updates/legos-digit...

Retail Dive. (Date not available). LEGO Group to triple size of digital team. Retrieved from https://retaildive.com/news/lego-grou...

Ingeniøren. (Date not available). LEGO digitalization is the biggest investment in history. Retrieved from https://ing.dk/artikel/lego-digitaliz...

Think Big. (Date not available). LEGO: A magnificent example of adaptation to the digital economy. Retrieved from https://blogthinkbig.com/lego-a-magni...

Ross, J.W., & Robertson, D. (2019). Transforming the LEGO Group for the Digital Economy. Research-Technology Management, 62(5), 30-39. doi:10.1080/08956308.2019.1638486

Forbes Finance Council. (2020, October 27). What LEGOs Can Teach You About Leading Successful Digital Transformations. Retrieved from https://www.forbes.com/sites/forbesfi...

PYMNTS. (2022). LEGO Joins Toy Industry’s Online Transformation, Bets Digital Bricks Will Click with Kids. Retrieved from https://www.pymnts.com/news/retail/20...

IT Brief NZ. (Date not available). LEGO’s journey through digital innovation and beyond. Retrieved from https://itbrief.co.nz/story/lego-s-jo...

Robertson, D., & Breen, B. (Year not available). Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry.

Business Insider. (2014, February). How LEGO made a huge turnaround. Retrieved from https://www.businessinsider.com/how-l...

The Guardian. (2017, June 4). How LEGO clicked: the super brand that reinvented itself. Retrieved from https://www.theguardian.com/lifeandst...

Dr. Indrawan Nugroho adalah CEO dan Co-founder CIAS, sebuah perusahaan konsultan inovasi dengan misi memampukan para talenta korporat dalam mendesain, mengembangkan dan mengimplementasikan inovasi untuk meningkatkan kinerja perusahaan

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