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How To Enable A Sales Team & Create A Winning Culture?

Welcome to Episode Four of our podcast with hosts Denis Crushell and Patrick Williams! In this episode, we dive deep into the vital topics of sales enablement and cultivating a winning sales culture. Join us as we explore how to empower your sales team to achieve peak performance and foster an environment where success thrives.

In this episode, we cover:

The Importance of Training: Pat will elaborate on the key components of effective training that are essential for any sales team. We’ll discuss:

Domain/Industry Knowledge: Understanding the landscape.
Customer & Market Insights: Tailoring your approach.
Solution/Product Training: Equipping your team with the right tools.
Onboarding Strategies: Ensuring new hires hit the ground running.
Sales Process and Qualification Methodology: Establishing a clear pathway to success.
Coaching for Success: We’ll talk about the various levels of coaching, including team coaching, self-coaching, direct manager support, and peer-to-peer mentoring. Discover how each type contributes to developing a robust sales force.

Professional Development Opportunities: How can you create pathways for growth not only in current roles but also across other disciplines and functions? We’ll touch on leadership development and its importance in a high-performing sales culture.

Defining Culture: What does a winning culture mean to you? We’ll explore the elements that contribute to a strong team culture and how it impacts overall productivity.

Facilitating Productivity: What type of company culture nurtures improvement in productivity? We’ll share insights on fostering an environment that drives results and motivates your sales team to excel.

Tune in for this enlightening discussion packed with practical strategies and insights designed to help you enable your sales team and cultivate a winning culture. Don’t forget to subscribe for more episodes that empower your growth and leadership!

Listen now to discover how to take your sales team and culture to the next level!


In this episode we talk about creating a winning sales team and sales culture. We talk about enablement and how to train them and set them up for success. The training focus of Domain/Industry, Customer & Market, Solution/Product, On-Boarding and Sales Process/Qualification Methodology.

Coaching: Team, Self, Direct Mgr/Associate Leader, Peer to Peer
Professional Development of Current role, Other disciplines/functions and Leadership

00:00 Introduction to the episode
01:00 how to enable a sales team
03:20 Who is your buyer and training them on this
17:30 Formal leadership and informal leadership
19:10 A great seller versus a great leader
24:30 Why people leave companies?

What does culture mean to you?
Culture - What type of team or company culture facilitates improving Productivity

The hosts are Denis Crushell and Pat Williams from Hustle to Scale

The topics we cover are the following
Sales Support
Sales Empowerment
Sales Readiness
Sales Facilitation
Sales Training and Development
Sales Performance Improvement
Sales Resource Allocation
Sales Strategy Execution
Sales Effectiveness
Sales Coaching and Support
Sales Process Optimization
Sales Learning and Development
Sales Capability Building
Sales Knowledge Transfer
Sales Skill Enhancement