Скачать или смотреть Why Agency Leaders Should Coach, Not Manage

What do you do when your career takes an unexpected left turn? And how do you know when it’s time to stop hustling like a freelancer and start leading like a CEO? Today’s featured guest shares how she went from an accidental entrepreneur with dial-up internet and handwritten proposals to the CEO of a thriving branding agency.

Kriston Sellier, President and Founder of Id8, has spent over 25 years helping food, beverage, and manufacturing brands stand out in competitive markets. In this episode, she reflects on her transformation from solo freelancer to visionary leader—one who built lasting systems, developed a loyal team, and learned to balance innovation with humanity.

She’ll discuss what it takes to stop working in the business and start leading on it, how to use AI without losing the human touch, and why authenticity and research-driven strategy remain her strongest tools for growth.
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00:00 - Thriving in the Agency World After Being Fired
02:10 - Cold Calls, Yellow Pages & Handwritten Letters
07:00 - Outgrowing Freelance Mode
08:47 - What do Agency CEOs Need to Grow?
10:26 - Be a Coach, Not a Manager
12:40 - AI, Research & The Future of Agencies
17:08 - Cooperation Over Competition

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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

In 1999 he launched his first digital agency growing it to a multi-million dollar operation working with brands such as AT&T, Hitachi, and Lotus Cars. After 12 years of amazing growth, his agency was acquired in 2012.

Since then he has co-founded and has grown another 8-figure agency. He also runs a unique consultancy helping marketing agencies grow, scale, and enjoy running their agency by applying the framework that he used to grow, scale, and eventually sell his agency.

Jason has helped over 20,000 agencies in 42 countries meet or exceed their business goals. He generously shares it all as a speaker, podcaster, and author. He has been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, he currently hosts the top agency podcast: The Smart Agency Master Class.

Jason is dedicated to providing tactics and strategies to agency owners. His mission is to be the resource he wishes he had as an agency owner.