Скачать или смотреть Tommy - Concept Breakdown

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This is quick breakdown of the Concept for one of the Bears of this great campaign, shortlisted for Lions Health 2021 in Craft - Art Direction! ⠀⠀
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The teddy bear and his friends are characters in the campaign created by McCann Health NJ to bring awareness about the symptoms / signs of the jaundice disease. A disease that attacks the liver of children, causing the skin and eyes to turn yellow and the itch caused by the disease to appear scratches and even sores on the skin.⠀

Agency: McCann Health NJ⠀
EVP/CCO: Bruno Abner⠀
VP, Creative Director: Debra Feath⠀
Art Supervisor: E’lana Lemon⠀
Copy Supervisor: Alana Massey⠀
SVP, Director, Creative Services: Jennifer Dee⠀
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Production House: Deep Filmes
Direction: Thiago Silva
3d artist: Felipe Mayer, Wendell Fiel⠀
Pós Production and Digital Paint: Sattu Rodrigues, Rafa Falconi⠀
Concept: Rafael Falconi, Estevam, Daniel Curalov⠀
Account Manager: Rodrigo Luchini