Скачать или смотреть B2B Guaranteed Leads Programs: What Most Media and List Brokers Don't Want You to Know!

B2B Guaranteed Leads Programs (GLPs) are known by a confusing variety of different names. They are sometimes referred to as Content Syndication, Content Distribution, Pay- Per- Lead Email, or simply as Lead Gen Programs to name just a few. Whatever the name, they all offer a means of providing sales leads on a Cost-Per-Lead basis -- where the lead has responded to an offer for a content piece from you (white paper, analyst report, webinar, etc.). With the variation in terminology and the rapid proliferation of new vendors on the scene, it can be confusing to determine the difference between the different vendor offerings and to figure out which program (or programs) are right for you.

This presentation provides an overview of the different types of B2B Guaranteed Leads Programs, how best to use the different types, and how much they cost.

You will learn about:
• The two major types of GLP providers and the pros and cons associated with each
• GLP database sources
• Types of methodology used to generate leads -- with examples
• What types of content work best -- and what to avoid
• Key questions to ask before choosing a program
• Where GLP programs don't work
• New Trends
• Pricing