Скачать или смотреть How Naman Xana became India’s most expensive building?

In this video, we dive into how Naman Xana, a builder with little brand recognition, achieved India’s most expensive home purchase at ₹2.8 lakh per square foot in Mumbai. Despite not having top-of-mind recall, Xana managed to pull off this luxury sale by capitalizing on Mumbai’s coveted seafront properties, a market that exploded after new coastal regulations were introduced post-COVID.

While areas like Marine Drive and Bandra have their limitations, Worli Sea Face emerged as a prime location due to its exclusivity and accessibility. Xana's project stands out not just for its stunning views but also because it features only 16 apartments in a 40-story tower. This focus on exclusivity, coupled with carefully designed layouts that cater exclusively to the super-rich, created a community of like-minded individuals, something rarely found in Mumbai's redevelopment projects.

Tune in to learn more about how exclusivity and design made this property one of the most expensive in India.

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00:00 Introduction to India's Most Expensive Home Purchase
00:22 Mumbai's Seafront Real Estate Dynamics
00:36 Regulatory Changes Post-COVID
00:46 Bandra's Unique Appeal and Challenges
01:04 The Prime Location: Worli Sea Face
01:57 The Advantage of Non-Redevelopment Projects
02:48 Exclusivity and Gentry in Luxury Real Estate