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In a world where algorithms whisper temptations and sponsorship emails pile up like offcuts on the shop floor, staying true to your craft can feel like swimming upstream with a 2x4. Tonight, we sit down with Alex from The Blessed Carpenter to talk about what it really takes to grow a maker channel without losing the spark that made you pick up a tool in the first place.

We’ll dig into the tension between authenticity and optimization, the pressure to chase trends, the art of choosing projects that feed your creativity instead of just feeding the analytics, and how to build a community that sticks around because of who you are — not just what you post.

This is a conversation about craft, integrity, and the long game. Whether you’re a seasoned creator, a weekend tinkerer, or someone who just loves watching sawdust fly, this one’s for you.