Скачать или смотреть Choosing the “Right Buyer” Can Beat the Highest Offer

A lot of owners say they want “the most money as fast as possible.” But in this clip, business broker Brad Scoffin (Advanced Business Brokers) explains why chasing speed can actually reduce your final sale price—and why the “best” buyer isn’t always the highest bidder.

Brad shares a real success story: an 82-year-old owner who chose an individual buyer who felt like the “son they never had,” protecting employees, clients, and the company’s legacy—even though bigger offers were on the table. The result? A deal that still feels like a win years later, for everyone involved.

In this clip:

Why “fast” usually doesn’t equal “highest price”

How the right buyer fit protects your employees + legacy

What a “fair price” really means (and what the cash flow has to support)

Why debt service changes what buyers can pay

Watch the full episode for the complete exit deep dive and Brad’s framework: People • Process • Profit.

#sellingabusiness #exitstrategy #businessbroker #businesssale #businessvaluation #smallbusiness