Pricing Design Work & Creativity (The Guide)

Stop trading time for money. Why you should'n't price hourly. Confused about how to price creative services? Are you charging hourly versus value based pricing? Is there a better way to determine what is fair to you and fair to the client? Watch this video and see how much money you are potentially leaving on the table by not pricing the client. Price the client and not the job.

Shocked! Don't be. Large corporations can't afford to risk getting their logo wrong. The printing and deployment costs for a large multi-national company would be in the millions. But don't take our word for it. Check out this article:
https://www.businessinsider.com/heres...

Who is this bald asian guy with glasses who talks about sales and pricing? My name is Chris Do.

Thumbnail concept inspired by:
Lauren Evans-Hill (Twitter Thread)
https://twitter.com/evansnifty/status...

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🔥Watch the 2019 Update:    • How To Charge For Design—Value Based ...  

How much do you charge for designing a logo? Are you undercharging your creative work? Learn how to charge 10 times more for a logo. Pricing design services.

Watch Pt 1 here:
   • 3 Keys To Success—How To Run A Design...  
Watch Pt 2 here:
   • How Will Clients Find You: SEO & Lead...  

3:40 Why logos are worth more to some companies than others?
5:40 Price the client not the job
7:45 What does Blind charge to design a logo?
8:25 How do you quantify/justify the hours to a client?
9:45 Paula Scher's approach
11:40 Pricing role play
13:20 Most entrepreneurs value time. Symmetry of logic.
21:20 Clients don't choose the best option. They choose the least risky option.

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The PROCESS
Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely, Mark Contreras
Show Open– designed by William VanSkaik, animated by Bara Kwon
Translations:
Mandarin Traditional— Angie Hu
Mandarin Simplified—Siyu Lee
Spanish— Pablo Del Mares

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