What Are Dynamic Search Ads Campaigns? Dynamic Search Campaigns in Google Ads and Bing Ads

What are dynamic search ads campaigns in Google AdWords and Bing Ads? Check out our Google AdWords dynamic search ads tutorial, tips, and strategies with ideas for Bing Ads as well. Whether you want to understand how dynamic ads work or how to create dynamic search ads, our video will explain it to you.

Dynamic Search Ads Explained

The easiest way to find customers without having to target keywords in Google and Bing Ads search is with dynamic search ads. If you have a website with a ton of different pages, categories, products, and more, then you can let Google AdWords or Bing Ads do the work for you. There are thousands of keywords that might be relevant for your business and dynamic search ads will find them and help you optimize your campaigns.

Without Dynamic Search Ads, even strongly research and optimized Google Ads accounts with many keywords can miss relevant searches. You want ads immediately when you add new products or pages to your website. You don't want to wait at all for customers to see your ads, visit your landing pages, and buy your products. This video explains how Dynamic Search Ads work, and how they might benefit you.

How Dynamic Search Ads Show? When Do Dynamic Search Ads Show?

When someone searches on Google with terms closely related to the titles and frequently used phrases on your website, Google Ads and Bing Ads will use these titles and key phrases to select the most relevant landing page and generate a clear, relevant and targeted headline for your ad.

For our example, we give you an example with beach themed doormats. When customers are searching for these types of products, Google and Bing will pull the top keywords from that page and use it for ad targeting.

In this way, Dynamic Search Ads can quickly direct potential customers to what they want on your site. You are responsible for the final text that appears in your ad, so keep this in mind when choosing your landing pages.

How Do You Create Dynamic Search Ads?

In Google AdWords and Bing Ads, you can create dynamic search ads when you set-up a search campaign. Rather than creating Ad Groups that target your keyword list, you can set-up targeting by using key webpages or categories that Google and Bing pull from your website. Once you have targeting set-up, your ads will be created automatically. The only thing you need to set-up is a description for your ad and Google and Bing will pull data for the rest including the headline, 2nd headline, display url, and final url as your landing page.

How Dynamic Ad Targeting Works in Google and Bing?

Dynamic search ads are created because Google and Bing will pull content, keywords, key phrases, and more from your website. That data is all used to target your search ads when you run PPC Advertising campaigns. Some of the targeting options are below.

Landing pages from your standard ad groups: All webpages that you’re currently running search ads against, across all of your accounts. This targeting option makes it easy to increase traffic on the webpages you’re already using as landing pages in existing ad groups and campaigns.

Categories: Sets of landing pages organized by theme. You decide which sets of pages to target, how to group similar pages, and the level of granularity.

Page feed: Use a spreadsheet of URLs for the most focused targeting. You can then target your entire feed or parts of it. For instance, you can label pages about "beach doormats" or "top-rated products” and target URLs with those labels only.