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A virtual YouTuber (Japanese: バーチャルユーチューバー, Hepburn: bācharu yūchūbā) or VTuber (ブイチューバー, buichūbā) is an online entertainer who uses a virtual avatar generated using computer graphics. A growing trend that originated in Japan in the mid-2010s, a majority of VTubers are Japanese-speaking YouTubers or live streamers who use anime-inspired avatar designs. By 2020, there were more than 10,000 active VTubers.[1]

The first entertainer to use the phrase "virtual YouTuber", Kizuna AI, began creating content on YouTube in late 2016, and her popularity soon sparked a VTuber trend in Japan, and the establishment of other specialized agencies to promote them, such as Hololive Production, Nijisanji and VShojo. A rising number of fan translations and foreign-language VTubers have marked an increase in the phenomenon's international popularity.[2] Virtual YouTubers have appeared in domestic advertising campaigns in Japan, and have broken live-stream-related world records.




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