Скачать или смотреть How to provide content that HCPs want

Discover a simple approach to direct your pharma marketing content production and boost HCP engagement.

Many pharma companies are struggling to produce the content volume required by omnichannel. Marketers know that building HCP engagement calls for exactly the right content at the right moments — but how exactly do you do it?

While it can feel overwhelming, there are ways to simplify.

Anthill’s Karen Batoosingh provides one technique: planning content production to according to the adoption ladder. Initially, HCPs get short, easy-to-consume content. Later, as they progress up the adoption ladder, content length can increase because your product’s value is established.

It’s a very simple but useful asset planning technique. The result is content that boosts HCP engagement by initially making it easy for HCPs to discover your product’s value and then then enables them to explore further.

It also makes your content production efficient. There are no wasted resources because everything is directed by your overall HCP engagement strategy.

For more detail on this topic, read Anthill’s article on changing HCP content requirements:
https://www.anthillagency.com/insight...

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