Скачать или смотреть How to Master Email Marketing | Go Sokal Podcast | Episode 9

In this episode of the Go Sokal Podcast, Email Marketing Manager Kendra Williams-Evans discusses how email marketing can be used effectively and how to gauge the success of your campaign.

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⏰ Timestamps for this video:
0:00 Intro
0:35 Defining email marketing
1:25 Targeting consumers
2:51 What makes emails effective?
4:14 What makes a good subject and preview line?
5:22 Main focal point or hero images
6:09 How are emails tracked?
7:23 What are some great email campaigns?
8:41 What is a click-through rate and what is a good one?
10:29 What are some good ways to measure campaign success?
11:44 Where does information come from for matchbacks?
12:28 Does our system allow customers to use their own database?
13:35 The benefits of using an internal email list
14:17 Is email marketing expensive?
15:00 Other ways to use the email products
16:00 Facebook targeting

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About this video:

In this episode, Kendra Williams-Evans from Sokal’s Email Team describes how email marketing campaigns work, ways to gauge their effectiveness, and how to decipher the end results. Additionally, she touches on the popularity of using multiple deployments and the benefits of an internal database email product.

This video is for the ninth episode of the Go Sokal Podcast, a podcast devoted to advertising in the automotive industry made by the leading automotive focused agency Sokal.

Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

As the premier automotive agency providing traditional and innovative advertising solutions, we at Sokal are excited to offer this new informative product for dealers and those interested in automotive advertising!

To learn more, call us directly at 919.872.9410 or email [email protected] today.

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