Скачать или смотреть What is brandwashing and How do brands use marketing to influence consumer behavior?

Brandwashing is a technique used by brands to influence consumer behavior. In brandwashing, brands attempt to Associate themselves with particular ideas or causes in order to make their products more attractive to consumers. For example, a brand might try to brand itself as "sustainable" or "eco-friendly" in order to appeal to consumers who are concerned about the environment. Brandwashing can be difficult to recognize, as it often relies on subtlety and deception. However, it is important to be aware of brandwashing, as it can have a significant impact on our purchasing decisions. By understanding how brandwashing works, we can make more informed choices about the products we buy and the brands we support. transformational leadership style?

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