Скачать или смотреть The Marketing & Communications Strategies That Actually Change Behavior

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“Good communication informs audiences,” says Dean Vitté, Director of Advisory at Gartner. “Great communications changes behaviors among key audiences in ways that truly lead to strategic health, growth and, of course, commercial results for the organization.” In this conversation between Vitté and Jay Wilson, VP Analyst at Gartner, the pair explore the power of marketing communications to increase understanding of audiences, leverage valuable insights, and drive behavioral change — all with an eye on building healthier, more successful organizations.

Chapters:
[0:00] The Importance of Marketing Communications
[1:45] Changing Consumer Behavior with Effective Communication
[2:40] Using Communication to Gain Consumers Insights
[4:44] The Importance of Organizational Communication to Marketing