Скачать или смотреть How Interior Designers Win the Trust of Ultra-High-Net-Worth Clients

In this masterclass on the psychology of luxury sales, interior design business coach Julia Begbie unpacks the emotional journey that turns cautious, high-value prospects into loyal, long-term clients.

Drawing from her own experience designing for royalty, billionaires, and global business leaders—as well as frameworks from The Trusted Advisor and Unreasonable Hospitality—Julia explores why trust, emotional safety, and identity alignment are the real drivers behind luxury buying decisions.

You’ll learn:
• Why traditional sales tactics don’t work in the luxury space
• The 7-stage emotional arc that leads to true loyalty
• How to build trust without over-selling
• What high-net-worth individuals actually need from a designer
• How to shift your mindset from “closing” to “curating loyalty”

Whether you’re an emerging designer or an established studio leader, this session will help you reframe luxury sales as a deeply human, relationship-led process—and leave you feeling more confident in your commercial power.