What is smallcase investment? How smallcase investing work? Smallcase vs Mutual fund

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About the company:
Founded in 2015, smallcase technology is a Fintech company that allows retail investors to invest in the stock market of India in a portfolio based approach.
Think this way - You don’t buy 1 stock of a company but you buy an entire bouquet of stocks based on a specific theme. For example, a theme could be “rural demand”. Now you will get a smallcase which is essentially a bouquet of stocks that fall under the theme of “rural demand”.
Since inception, smallcase investing is one of the fastest growing companies in the Fintech space and it is backed by investors such as Sequoia capital India, Blume Ventures, etc. Recently, HDFC bank has also invested an undisclosed amount in smallcase technologies.

Collaborations

So far smallcase technologies have collaborated with many top brokerage houses. Zerodha was the 1st company to tie up with smallcase. Now, there are many brokerage houses like HDFC securities, Kotak securities, IIFL, 5paisa, etc.
In order to invest in smallcase, you would need to have an account with the brokers that have partnered with smallcase. For example, if you have an account with Zerodha, then you can log in to smallcase via Zerodha credentials and invest in the smallcase.

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