Failure - Rachel Croft (Official Music Video)

🖤 Official Music Video of "Failure" by Rachel Croft

In a world of AI and short attention spans, I dedicated the past 3 months of my life on producing a hand-illustrated, mixed media music video which is imperfect, flawed, real and most importantly, HUMAN. This is by far my most ambitious creative project yet.

"FAILURE" was born from my cyclical struggles with self criticism and failure throughout my music career, and the irony of the illusion of success cultivated by social media. The more I speak to people, the more I feel like this sentiment resonates widely. I hope this confessional song will make some of you feel seen too.

Follow me on:
✔️ SPOTIFY: https://open.spotify.com/artist/1eLrI...
✔️ INSTAGRAM:   / rachelcroftmusic  
✔️ TIKTOK:   / rachelcroftmusic  
✔️ FACEBOOK:   / rachelcroftmusic  
✔️ TWITTER:   / rachelcroft27  
✔️ PATREON:   / rachelcroftmusic  
✔️ WEBSITE: https://rachelcroftmusic.com/

SPECIAL THANKS:
None of my projects would be possible without the incredible support of my Patreon members and donators. You are my rock and my lifeline and I appreciate all that you do for me and my music. Amongst them, special thanks to: PeeVee, L West, RT, Hakan, C Ness, J Shillito, L Needle, M Kerridge, Phil & Martha Clubley, T Mansueto, A Bradbury, S Shearn, D Williams, F Casper, D Wiseman, P Taylor, A Petrou, J Gronow, A Wilkins, J Fuente, J Fisk, H & S Cross, N Anderson, L Conway, S Sinclair, N Hay, B Penfold, A Mook, N Croft & Kayenelle.

Video credits:
Camera: Michelle Fredericks
Director: Rachel Croft
Editor: Rachel Croft
Animation: Rachel Croft
& Special thanks to Ethan (with the big printer and patience)

Audio Credits:
Songwriting: Rachel Croft
Vocals: Rachel Croft
Recording and mixing: Tim Gerard
Master: Brando Walker
Producer: Tim Gerard
Drums: Tim Gerard
Bass: Tim Gerard
Synth: Tim Gerard
Guitars: Tim Gerard
Special thanks to Matthew Austin

Copyright R H Cockcroft 2024