Скачать или смотреть Introduction to Supply Chain: Chapter One (Primer) - Ep 188

00:00:00: Tabula rasa framing; intended audience question
00:05:07: Foundational lenses: time, information, computers
00:10:14: Supply chain as intent, not trucks
00:15:21: Textbook optimality fails; spreadsheets quietly win
00:20:28: What isn’t supply chain: branding, payment plumbing
00:25:35: Org charts misplace pricing and assortment
00:30:42: Variability as profit: parts shocks, fast sourcing
00:35:49: Profit beats plans; abandon guilt-driven planning
00:40:56: Mainstream is simplistic; demand is engineered
00:46:03: Self-taught planners expose discipline’s weak foundations
00:51:10: Institutional lore over formulas: fuzzy pattern recognition
00:56:17: Credentials matter only with reference materials
01:01:24: ‘Optimal’ means used; supply chain papers aren’t
01:06:31: Lokad’s failures forced a restart from scratch
01:11:36: Chemistry, not alchemy; future chapters teased

Joannes Vermorel's book Introduction to Supply Chain begins by asking what most textbooks dodge: what is supply chain, and what is it for? He rejects catalogues of formulas and KPIs as trivia, arguing that supply chain is the mastery of options under uncertainty about physical flows. That pulls pricing, assortment, and merchandising into its scope, while leaving branding and legal plumbing out. Variability is treated not as a nuisance to be averaged away but as a source of profit. The real scandal, Vermorel argues, is not practice—but the theory that has misled it.

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