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Top 3 Pay Per Click news & strategic insights from December 12 to 19, 2025, commented live by Gianpaolo Lorusso, founder of ADworld Experience.
#GoogleAds: Ads in AI overviews in 11 new countries, seasonal adjustment and tROAS used well (together), reading the PMax channel report, increasing channel subscribers with ads, videos from GMC, data calculated with forecasted spend and conversions;
#MetaAds: BFCM + Q5 data, creative diversification, 2025 changes and 2026 impact;
Gemini3 or ChatGPT5.2 for #PPC?
Registration open and early bird tickets almost sold out for #adwexp-26

Links to the news in the first comment.

May the ROI be with you1 :-)
Ciaoo (& have a super 2026)

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