The State of Travel Research Presentation at Skift Global Forum 2023

Skift Take: Travel is back! While 2022 was all about bumper performances in some countries and sectors, and lagging performances in others, we can truly say that 2023 is the year that travel fully recovered.

In this insightful presentation at Skift Global Forum 2023, Seth Borko, Director of Research at Skift, explores the current state of the travel industry, the ongoing shift back to pre-pandemic norms, and the significant impact AI is set to have on the sector. He discusses the end of the pandemic-induced travel boom, the return of long-haul and business travel, and the ongoing battles between direct and third-party booking channels. Additionally, Borko delves into the transformative potential of AI, predicting it will revolutionize everything from customer service to search and booking processes. Despite these technological advances, he emphasizes that the emotional core of travel—connections and experiences—will remain unchanged.

Download the most recent edition of the State of Travel report by Skift Research: https://skift.com/insight/state-of-tr...

We host Skift Global Forum every year in New York City. For the latest updates and to register for this years event head to https://live.skift.com/skift-global-f...

View the full Skift Global Forum 2023 Youtube playlist:    • Skift Global Forum 2023 - Connection ...  

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