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Источники:

"Prospect Theory: An Analysis of Decision under Risk" (1979) - D. Kahneman, A. Tversky

https://www.uzh.ch/cmsobj/research/de...
"A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels" (2008) - N. Goldstein, R. Cialdini, V. Griskevicius

https://www.researchgate.net/publicat...
"Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis" (1982) - J. Huber, J. Payne, C. Puto

https://www.jstor.org/stable/2095293
"Diffusion of Innovations" (Обзор теории) - E. Rogers

https://www.researchgate.net/publicat...
"Customer Lifetime Value: The Path to Profitability" - S. Gupta, D. Lehmann

https://www.researchgate.net/publicat...
Fogg Behavior Model - B.J. Fogg

https://behaviormodel.org/
"Amazon.com Recommendations: Item-to-Item Collaborative Filtering" (2003) - G. Linden, B. Smith, J. York

https://www.cs.umd.edu/~samir/498/Ama...
"Attention Is All You Need" (2017) - A. Vaswani et al.

https://arxiv.org/abs/1706.03762
Gartner Hype Cycle Methodology

https://www.gartner.com/en/research/m...