Скачать или смотреть B_RD helps bring Foot Locker + Jordan (Home Court) to life - London, England

In this week’s episode of The Retail Nomad, we spotlight a powerhouse in the world of brand activations and integrated designs:

B_RD.

This UK-based creative agency is more than a print shop—they design, produce, and install everything from retail signage to experiential marketing campaigns. Think of them as the “one-stop-shop” Fortune 500 retailers wish they had on speed dial.

I hopped on the train north to Leicestershire, toured their state-of-the-art production facility, and learned of their upcoming expansion. Meeting their integrated design + production team made it clear why global brands keep coming back: reliability, scalability, and flawless execution.

The highlight?

Watching B_RD prepare for a Foot Locker x Jordan Home Court basketball event in South London. From designing and printing to installing all the marketing assets across Clapham Courts, B_RD showed exactly how retail best practices translate into live brand activations.

Thanks much for your sponsorship as it was great saying hello to you (on the court), Josh. Sorry I missed you, Harry, as it was awesome to see your event in person!

Retail executives—take note, whether it’s flagship rollouts, window displays, multi-unit remodels, or sporting event sponsorships, the processes that power your stores are the same ones fueling these global activations.

Flexecution is proud to of collaborated with the B_RD team for many years. Thanks to the leadership of Ben Needham and his crew of industry rock stars!

For more about B_RD’s services, check out:

www.wearebrd.com

And don’t forget to subscribe to The Retail Nomad (YouTube) channel for insider perspectives on how retailers are shaping the future of in-store experience and brand engagement.

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