Diffusion Of Innovation Process 🤔✅🤞

In this video I’ll be exploring the diffusion of innovation process -- from innovators to laggards.

The diffusion of innovation (DOI) theory is the process by which new products are adopted (or not) by prospective consumers.

It allows marketers to examine why some products are successful in the marketplace, while others just never catch on.

This theory was developed by E.M. Rogers, a communication theorist at the University of New Mexico, in 1962.

It explains the passage of an idea through stages of adoption by different actors within a certain defined marketplace.

You can also join the discussion on Instagram. 👀   / solveitlikeamarketer  

#ADOBEPremiere
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Chapters

0:00 What is the diffusion of innovation process?
3:40 5 Stage Framework
5:26 ADOBE Case Study
7:49 Your Challenge
8:47 Final Thoughts
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How did you do with this video’s challenge? 🤔📚📖 I would love to hear about that! Share in the comments section below your marketing thoughts, observations, or topic ideas, and let's solve it like a marketer!

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Attribution

Title: Adobe premiere pro 2018 promo
Author: Feng Xiong
Link:    • Adobe premiere pro 2018 promo