Скачать или смотреть Why We Need Fertiliser: Feeding the World & Using Nutrients Efficiently

Without fertiliser, global food production would drop by half — leaving billions without enough to eat. In this video, we explain why fertiliser is essential, and why the real challenge isn’t whether we use it, but how precisely and efficiently we use it on farm.

Mike outlines the foundations of efficient nutrient management: using good diagnostic information, applying fertiliser at the right rate, in the right place, and at the right time. These principles underpin smarter farming, stronger productivity, and better environmental outcomes.

You’ll learn:
– Why fertiliser underpins global food security
– Why efficiency, precision and diagnostics matter
– How timing, rate and placement drive better nutrient outcomes

Timestamps:
00:00 – Intro
00:08 – What happens without fertiliser
00:25 – Why fertiliser is essential
00:32 – The real challenge: efficiency
00:38 – Diagnostics and decision-making
00:50 – Outro

Speaker: Mike Manning, Strategic Science Advisor at Ravensdown, previously Chief Science Officer

With over 32 years in the fertiliser industry, Mike leads Ravensdown’s science and innovation efforts across research and development, environmental consultancy, diagnostics and strategic partnerships. His work helps farmers boost productivity while reducing environmental impact through scalable, science-backed solutions.

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https://www.ravensdown.co.nz/

#ravensdown #fertiliser #soilhealth