Скачать или смотреть Virtual Reality Experience Stores See Rapid Expansion In China

STORYLINE:
Virtual reality experience stores see rapid expansion in China

【Stand_up】

Zhu Zhu, Reporter:

"We're now visiting a virtual reality experience store called Future Battle owned by the company STEPVR. It has quickly become a very familiar name in the VR sector in China now in recent years. Start from about 10 stores at the beginning of 2020, now the company has over 150 stores in China, across 80 cities. Now let's try and experience one of their VR games."

【Voice_over】

It feels really real. If you move, your character will also move. If you bump into someone in the game, it happens in the real room as well.

How fun and exciting, right?

But VR enterprises in China had incurred severe losses some years ago, despite a flurry of investments.

【Sound_bite】

Guo Cheng, President, STEPVR:

"In 2015 and 2016, there were a lot of investments to the market when the technology was not mature enough. The more investment we put in, the more investment that we wasted."

【Voice_over】

2016 marked "year one" of virtual reality in China when the sector started to grow. According to the "White Paper on the Status of VR Experience Stores in China," only 30 percent of the over 3,000 VR experience stores across the country were profitable.

This year, the top 50 Chinese VR companies released by the World Conference on VR Industry show that those with annual sales exceeding 100 million yuan accounted for more than half of the top 50 for the first time.

【Sound_bite】

Guo Cheng, President, STEPVR:

"Now, I think that's the right time to have the right application, right technology, right products."

【Voice_over】

Guo Cheng says in the next step, when Chinese companies are able to recreate the five senses such as hearing, taste, and smell, VR can be applied in much more scenarios.

【Sound_bite】

Guo Cheng, President, STEPVR:

"For example, everybody thinks about how to train us to escape from an earthquake or how can we escape from a fire incident? How can the child learn how to cross the road? We can't put them in the real environment. So our way is that we build the whole equipment, put the user, put the patient, inside of a simulated, but very safe VR space."

【Voice_over】

The International Data Center says the VR market in China was about 6.6 billion U.S. dollars last year, up 72 percent on a yearly basis.

With the country's VR technologies gaining ground rapidly, China's VR market still has enough room for growth.
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