Скачать или смотреть The Official SEO 2018 Complete Guide P2!

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Notes:
Priority Checklist
Page speed (below 2 seconds)
Indexation or thin content problems
Conversion tracking or analytics isn't be used with search console
Keyword mapping or benchmarking
SSL and bad hosting
CTR optimization not happening
Schema Markup not being properly utilized
Weird CMS with problems
Solution
Page Speed Optimization
Deindexation of low value pages or 301 / 410 status codes, canonical
Setting up search console and analytics properly
Keyword mapping and benchmarking
Install SSL and migrate hosting
Do CTR optimization
Use schema library and plugins
migrate CMS

Next we cover benchmarking

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