Ultimate Core Web Vitals Guide for Publishers | LCP, CLS & FID Explained

You're watching AdThoughts, a video series where we interview industry experts on all things ad tech. In today's episode, we chat with James Nielsen, Publift's Head of Onboarding, about Core Web Vitals (CWV), why it's important for publishers, and what they can do to optimize their CWV health.

The Core Web Vitals are the 3 Google metrics used to evaluate the performance of your website. It is used to measure the quality of user experience in the real world around loading performance, interactivity and visual stability of a page. These metrics are Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Ever since Google implemented these new metrics in mid 2021, CWVs have become an increasingly important for publishers because it is a ranking factor for websites. This means publishers will need to deliver consistent web experience across a multitude of devices to drive better user engagement.

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🔖 VIDEO CHAPTERS
00:00 - Intro
01:40 - What is Core Web Vitals?
03:18 - Do Core Web Vitals affect you?
05:48 - Largest Contentful Paint (LCP)
07:15 - How can you optimize LCP
08:35 - Cumulative Layout Shift (CLS)
09:56 - How to Reduce CLS
11:48 - First Input Delay (FID)
13:50 - How to Reduce FID
14:55 - Publift's Core Web Vitals Monitoring Tool
16:05 - Tools to Measure CWV
19:14 - Recap
20:34 - Outro

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📕 MORE ON CORE WEB VITALS
Read more about Core Web Vitals on our blog | https://bit.ly/4412C5n

📈 INCREASE YOUR AD REVENUE
Want to increase your website's ad revenue? Chat with us here! | https://bit.ly/3NUCVhC

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Website | https://www.publift.com

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