Скачать или смотреть How to Make Email & SMS Drive 30%+ of Your Revenue – Michael Rathman (Klaviyo Strategy 2025)

Most brands are leaving 6–7 figures on the table.
Why? Because they treat email like an afterthought.

In this episode of Ecom Growth Insider, I sit down with Michael Rathman, founder of AdSumo Digital, to break down the exact email and SMS strategy top ecom brands are using to drive 30%+ of their total revenue — without spending a dollar more on ads.

We cover:
The 6 flow emails that print money (and take hours, not weeks, to set up)
How to know when your brand is ready to invest in email & SMS
What makes Klaviyo flows convert in 2025 (hint: not fancy design)
Campaigns vs. flows — how to balance both for max ROI
The power of founder-led plain text emails + real storytelling
What most brands get wrong about list growth and retention
How to build creative systems without burning out your team

Whether you're just getting started or doing $100k+/month, this episode is a playbook for turning email into your most profitable growth channel.

Timestamps:
00:00 Intro
01:00 Michael’s Story: Dropshipping to Email Pro
06:30 When to Invest in Email & SMS
10:00 List Building: Pop-Up Offers That Convert
14:00 Klaviyo Flows: What You Actually Need
20:00 Campaigns vs Flows — Revenue Breakdown
26:00 The Power of Founder-Led Emails
30:00 How to Scale Retention Without Losing Your Mind
35:00 Why Storytelling Beats Design in 2025
42:00 The Most Underrated Growth Lever

Connect with Michael:
Website: www.adsumodigital.com
YouTube: Search "Michael Rathman Email Marketing"

Subscribe to Ecom Growth Insider:
www.ecomgrowthinsider.com

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