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If we look at how a lot of us live our lives today, we are more than happy to document everything that happens in our everyday life - day in and day out. What we eat, what we buy, where we are, what we do and with whom. As the waitress approaches your table at that popular lunch spot, you can already tell how colorful and Instagram-friendly your order looks, and you quickly start fiddling with your phone to swipe up on camera mode. When the waitress says: "Here you go, enjoy your lunch,” a few moments later, you and your friend are already halfway through arranging the details on the table to get the best picture possible.
Before the food is consumed, it needs to be adjusted, documented, and named with something appropriate and clichéd, along with some subsequent equally clichéd hashtags. It is also important to check-in on the location you’re at, as well as tagging your friend. We then share our experience on social media, before we ourselves experience what we are there to experience. After experiencing it, we are quickly back on our smartphone to see how many people have liked, commented, and reacted on our experience. We re-live the experience, in past tense, through our screen, through the eyes of our followers.
It's almost as if it's an experience in itself, and we quickly forget to experience the actual experience.
Regardless of whether you make a living off of by being some type of influencer on social media, or if you only do it for private purposes because you, just like everyone else, are stuck in the habits of documenting your life, and have learned how the tool works, what type of material your followers like, which hashtags get the best reach - the list is as long as how far one will go to create content. What I mean, is that if you live to document your life, you shape your future by analyzing the past. Your algorithms will of course benefit from this, and you will get likes upon likes while your followers get exactly what they expect from you, which in turn fits their algorithms and the historical data they possess.
You never live in the present by going on like this, but instead either in the past or in the future.
As time goes by, even the smart best friend in your pocket is constantly there to remind you of yesterday, last year, five years ago, or even ten years ago. Memories of the past. From what has already been. You look back at how thin and handsome you were then, what a nice place you visited on that trip, what fantastic food you ate at the restaurant in the big city, and how much fun you had with your friends, sipping on a drink, listening to live-music on that cozy outdoor terrace in that lovely late summer evening. You yearn to go back, forget to live in the present, and try to recreate what once was – maybe it’s time to make that trip again? You start planning. Of course, you also share this memory on your feed, so that your followers can share the experience of experiencing an experience from the past.
The life that we should be so grateful for, we almost stop living, and instead let yesterday's memories haunt us. We have stopped growing and transforming, and instead allow ourselves to be dismantled with the help of the smart friend in our pocket. The person who experienced those beautiful memories that are documented in the virtual world, barely exists in reality anymore.
We end up having an existential crisis.
With the digital and technological developments speeding up, we will soon have endless time to either sit back and watch someone else's life through our screens, or our own. Everything starts to become more and more efficient, to the point that soon we don't even have to lift a finger to accomplish anything. That's when it will be there. Our friend. Our very best friend. That smart friend who knows exactly what you need.
Documented, produced, and composed memories from experiences that we never really experienced, in a distant past, that we will unfortunately only remember as spontaneous, and genuine.
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