4 Pillars Every Franchise Needs for Consumer Marketing Excellence

Welcome to this episode of The Advisory Board Podcast! Today, we’re diving deep into the intricacies of franchise marketing with expert insights from Karen Wenning of Suttle-Straus. 🌟
Join your host, Dave Hansen, as he and Karen explore the critical elements of crafting a successful franchise marketing strategy. From understanding the customer journey to maintaining brand compliance, Karen shares her extensive experience and offers actionable tips that will help you elevate your franchise marketing efforts.

Episode Highlights:
Customer Journey Insights: Learn how to effectively map out the customer journey to optimize engagement and conversions.

Blending Digital and Physical Marketing: Discover innovative ways to combine digital tools with traditional marketing for maximum impact.

Understanding Lifetime Value (LTV): Find out how to calculate and leverage LTV to assess the long-term success of your marketing campaigns.

The Power of Brand Compliance: Explore strategies for maintaining brand consistency across all franchise locations without stifling local creativity.
Maximizing ROI: Learn how to measure and improve the return on your marketing investments by focusing on long-term customer relationships.

🔥 Don’t miss this episode! Whether you’re an emerging brand, an established franchise, or a marketing professional, these insights will help you strengthen your franchise marketing strategy and drive sustained growth.

Special thanks to ClientTether, our episode sponsor, for supporting this informative conversation. Tune in to discover how you can take your franchise marketing to the next level and ensure consistency across all locations! 🙌

Thank you, ClientTether!

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